What are the key points of market research?

The market Profile research should address four main themes: the market, customers, competition and the environment. This information will allow you to validate or perhaps readjust your offer and your positioning. Of course, the advice we give you here will undoubtedly have to be adapted to the specificities of your project. And the many resources that you can find on the Internet, for example, on The Prism Database, will always benefit from being supplemented by A Field Survey. Define your market The first step, you need to research about information on market profile trading strategies about your market. Is this market growing, declining? What is its size? Is it a local, national, international market? How many companies do they currently share in this market, what is their size, what are their profiles, their average turnover? This is not only about collecting numbers, but also analyzing them from the perspective of your project. Get to know your customers. Yo...